Work Experience

My Work Experience

Sep 2024 - Feb 2025

Web editor & Content management,
Digital Market | On-Site

Development of a content strategy aimed at improving user experience and website SEO by integrating optimized internal linking to guide visitors to relevant content and strengthen page authority.
Writing and publishing articles, blogs, and product descriptions while incorporating strategic keywords to enhance organic ranking in search engines and attract targeted traffic.
Conducting keyword research and competitor analysis using SEMrush to shape the content strategy and optimize website performance in search engines.
Implementing best on-page SEO practices, such as optimizing H1 and H2 tags, URLs, and improving the site's internal link structure to facilitate user navigation and search engine crawling efficiency.
Establishing a link-building strategy with high-quality backlinks to increase the website's authority and ranking on Google.
Analyzing SEO performance through Google Search Console and Google Analytics, enabling strategy adjustments based on impressions, clickthrough rates, and user behavior.

Jan 2024 - Jun 2024

Marketing Strategist,
SheTech Studio | Dubai, UAE

Conducting an on-site, off-site, and technical audit.
Designing and executing SEO strategies to improve site visibility and boost search engine performance.
Conducting a keyword audit, analyzing them, and developing a full strategy to choose relevant keywords, optimizing web pages, and developing backlinks to drive website growth.
Analyzing website performance using tools like Google Analytics and Google Search Console, providing actionable insights for improving user acquisition and engagement.
Conducting a benchmark of competitors operating in the same sector as our company.
Implementing technical SEO best practices, including optimizing page speed, mobile responsiveness, and structured data.
Improving user experience and increasing website traffic through content optimization.
Coordinating with designers and developers to ensure content is visually engaging and aligning with user experience standards.
Utilizing data-driven insights from SEO and social media performance to refine content creation efforts.

Summer 2023

Marketing Intern,
SheTech Studio | Dubai, UAE

Designing and implementing SEO strategies to enhance the online visibility of SheTech Studio.
Creating an editorial calendar for consistent content planning.
Content creation and scheduling for Instagram.
Conducting in-depth research on relevant keywords for the SheTech Studio industry.

Sep 2022 - Sep 2024

Student,
ESPRIT School of Business | Tunis, Tunisia

Studied advanced marketing techniques, including SEO, SEM, and content marketing.
Developed strategies for brand positioning and customer segmentation.
Worked on multiple marketing case studies and real-world projects with industry partners.
Focused on digital marketing trends and data analysis to optimize campaign performance.

Sep 2019 - Jul 2022

Student,
IHEC Sousse | Sousse, Tunisia